It’s A Consumer’s World
We have seen a difficult trend for independent interactive content creators: Fifteen years ago content creators were paid for creating content. Ten years ago creators were downgraded to receiving advertising money. Five years ago creators had to pay to have their content shown. Today, content creators have to pay consumers to partake in their content.
This, of course, is a generalization, but in the digital world the contemporary consumer seems to get what they want at very little cost. They now assume that music, entertainment and information should be (and there are often ways to get it) free. This however makes it tough for creators of original content to make a living and to optimally produce content.
For instance, my own site http://danzen.com has 3 million page views. At a minute a view this is 50,000 hours of entertainment. And yet, from dozens of different attempts at monetizing, the site has made about $500. That is a payoff of one cent an hour.
The concern, however, is not just the money — interactive content creators are often happy if people simply use their tools or experience their environments. A far greater concern is that people are partaking less and less in independent interactive content. “Interactivity” can be broken down into types and when referring to interactive content I mean interactivity beyond just navigation to where people can create and communicate with one another.
People today are spending increasing amounts of their time on YouTube, Facebook and Twitter. Here, they share pictures, stories and videos that comprise authoritative content, but they rarely share interactive content or take the time to go out and engage in interactive experiences. We can deduce that the attention span of people online has been greatly reduced. They write and read in 140 characters. The status post is the new blog. They are no longer accustomed to spending time reading a story, let alone creating a story.
Alongside social media usage, people are increasingly partaking in online gaming. For the most part, gaming is consumption of thrill and is not really creation. Puzzles have the mindset of creation and they hone the mind of the user but the output does not benefit society. Creation via programming also hones the mind, and has the added benefit that the output usually helps society: it educates or entertains and can provide environments to communicate or organize.
On a positive note, today there is more creative practice executed in a day than in all of history up to 1950. Millions of songs, art pieces, stories and the like are being made on a daily basis. Proportionally, though, I think less people create. This is probably because there is just so much to consume and to consume is so much easier. Also, creative renaissances come and go, just like any other trend. Those trends may also differ in different regions. I would not say that in North America it is currently “popular” to create although the Maker movement is gaining traction.
Creation and Mobility
A recent factor in the creation versus consumption balance has been the onset of mobile devices. Smaller mobile screens and somewhat reduced controls can limit creative production. For instance, graphic designers use many panels in an application such as Photoshop and require precise selections that would be hard to achieve on a mobile device. Even if the interfaces improve, there is often distraction when being mobile, especially in busy areas, and so surely this is not the correct platform for true creativity. Even so, workstations, the ideal site for focused creativity, are being abandoned for mobile devices.
[There are of course new ways to create using mobile – and we can improve on some of the old ways!]
Naming Interactivity
People gravitate towards things they are comfortable with. The Internet is a new medium – even more so a medium of mediums – and yet the majority just use it to consume articles, listen to music, view pictures, watch videos and play games. These mediums are easily recognized with single established names and the user has clear expectations before partaking.
We do not have a name for a digital interactive feature. We may call it a tool or an application, but this is far from suiting all interactive features. Could we call it an environment or medium instead? Perhaps, but these categories seem a bit broad. If we had a specific made-up name for an interactive piece, project or feature then perhaps there would be more support for sharing and partaking in it because people will instantly understand what is offered. For instance, Neal Stephenson in The Diamond Age calls them “Ractives”.
Interactivity and Personal Growth
From a personal growth standpoint, we have been led by accountability concerns towards only being our “legal” self. The opportunity to explore personas to interact with abandon has been greatly reduced and marginalized. For instance, we are required by policy to be only ourselves on social media sites such as Facebook – any other personas are removed or at least viewed with suspicion. This is a shame. There needs to be more opportunity to interact with imagination and passion – not just in second life or dating sites but in our average every day life. A site such as http://hipcats.com, allows you create personas and interact with others , making it possible to explore new ways of thinking and acting which may actually lead to real life transformation.
Slowing Down in Conclusion
It would be great if people slowed down a little and spent more time thinking and creating. The Internet is a wonderful medium to favour creative collaboration. Perhaps exploring fresh personas would give people a better ambiance for creation and help tip the world back to a healthy balance. If your character is an artist or inventor, then you might realize — hey… I can be an artist or inventor! Creative writing can often lead to self-transformation and even invention.
I suspect that I am preaching to the converted. If you feel the same way and want your friends to know, please share the article!
Tags: consuming, creation, Dan Zen, fair observer, marketing
Dan Zen 
April 8, 2016 at 10:33 am |
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June 16, 2019 at 10:45 am |
Dan Zen is a great site – I constantly visit it!
January 6, 2023 at 6:28 pm |
Used is the answer, and yes you are preaching to well not the converted as I have always been this way, in 1998 i I was streaming DJ sets to 4 people on the internet with my m8 we ran a little outfit called London live and direct we called ourselves The Interactive Multimedia Entertainment station T.I.M.E.S (knod to Prince) we are just about hanging on in the way back machine. it was a story of will not money and maybe one day I’ll tell all but to keep a very long story short we where creative Ravers We we’re music makers club promoters dancers writers actors DJs painter editor misfits with vision way before our time, being an early worm got us eaten but we sparked embers that inspired many to carry on creating. For me the end was bitter sweet as I had not achieved the creative platform I had envisioned in my copy books so I switched performance art acting and stand up but it was always someone else’s game and a rigged one at that, so I withdrew and dipped my toe into corporate London stayed creative with extreme experiments, immersive social science is what I called it or maybe just a mad man with an all access pass sulking about life no it was a bit of both. I seldom speak about it these days as to a stranger it all sounds far fetched and impossible for one man to have done so in much and so little in one life time. Growing up reading Tin Tin Astrix and Asimov instilled a sense of adventure that fuelled an inquisitive mind that has asked why then went to out to find the answer. After getting board of glass ceilings and competitive co workers I re- focused on building my vision of a platform for creatives an early adopter of everything I invested and poured my creativity into social media and automation IFTTT Facebook twitter youtube only to see what I had built be taken away and used as the foundations for other companies I didn’t know how to code I was a ui connector guy and when ifttt changed the rules fb became popular and switched to pay to play then YouTube and twitter banned my accounts for no apparent reason I decided the only way was to save up retrain and learn to do it my self. There is a lot in between ifttt twitter my social media venture social poets , autom8, uber google, hungry panda and a whole host of tech start up to much for now but I eventually saved enough to take 5 years off and begin to work out this coding thing.
That was a long way around- clubhouse family and crypto luckily interrupted me from my 4 year research long enough for me to find and purchase a couple of interactive NFTs on hic et nunc and that is where I met Dr Abstract well I never met him but he wrote in a way I understood. Doing it alone was a mistake but I was stubborn and had tried and read so much even no code was a nightmare as it was built by coders who expected you to know what functions and value pairs where they were not teachers. Dan was a joy to listen to and Zim seemed like a puzzle an adventure that would lead me to where I needed be but I was out of funds so had to hustle to stay afloat so I had to dip in and out when I could and avoid all manner of weirdos yet I would rather be broke on the right path than comfortable on a tread mill.
So yeah that is how I came to be writing this brain fart among hundreds of pieces of written and visual pieces all over and I continue to create daily my mind overflows, it is what I do. Mainly on my phone.