In 1998, after a couple years of trying to sell games, Dan Zen decided to take them all away and concentrate on one game at a time.
Utopia, an erotic mystery, was the first game.
A five hundred dollar prize was offered for the first person to solve the mystery. And people were to line up for a month to get ready.
The first two days were free if you invited 10 or more friends. Thousands of people lined up and only a handful paid.
It is quite difficult to make money with original online entertainment content.
The mystery predated the most influential television movement of the day by several years.