Shrink Ray came at the dawn of Web mail and was a very interesting viral marketing game.
You arrived at the first screen asking you to fill in some information to play. If you did, you got shrunk! As you were shrinking you had time to e-mail your friends and tell them how to avoid the trap in which you were caught – in this case, your message would tell them to not fill anything in – only press submit.
Soon, people started passing the first test, and they were taken to a barnacle registry page with six panels. The panels were set up to register barnacles – barnacles are Dan Zen’s helpers. Each step of the way, if the player did things out of order or chose the wrong option, they would be shrunk and would have the last minute opportunity to send a message to friends telling them not to do what they had just done.
All the shrunken people got to talk in a bottle which ended up with over 3,000 posts. Click the link for more of the story and some screen shots although the site is no longer active.