People Are Itching To Play Dan Zen

Itching was the Dan Zen poster and Web campaign run in anticipation for the Dan Zen relaunch. Concentration of marketing on one product at a time did not seem to make a difference when it came to paying for games so Dan Zen brought back all the games for free with a shareware model of donations to the world’s tallest hat.

Itching, a pun on the I Ching, featured Dan Zen’s friends and the public itching. The slogan was “This person is itching to play Dan Zen”.

The site gave some descriptions of the games and featured a random person itching each time.

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