Itching was the Dan Zen poster and Web campaign run in anticipation for the Dan Zen relaunch. Concentration of marketing on one product at a time did not seem to make a difference when it came to paying for games so Dan Zen brought back all the games for free with a shareware model of donations to the world’s tallest hat.
Itching, a pun on the I Ching, featured Dan Zen’s friends and the public itching. The slogan was “This person is itching to play Dan Zen”.
The site gave some descriptions of the games and featured a random person itching each time.