In 1996 Dan Zen prototyped a series of interactive advertising games available to view at Hypno. Dan Zen coined the term Interactive Advertising and did a Web Crawler search. The term was nonexistent.
Samples included the Dial-a-Dell game – long before Dell sold computers online and people ordered by phone. The slogan was “See how fast you can Dial Dell and that’s how fast you can get a great computer” You would then punch in Dell’s telephone number onto an interactive phone and your time would be recorded. Dan Zen had all the technicians remembering Dell’s telephone number!
The EGOscope let you inflate EGO Entertainment’s logo and patch it as it sprung holes. Turning the advertiser’s message and brand into content is the key. This type of relevance is often missing even in today’s campaigns.