For an offline marketing campaign, Dan Zen collected hundreds of lake stones and stamped http://www.danzen.com on them. These were distributed around campuses, streets, shops, homes, etc. Online ads in Shift Magazine site said, “whenever you see a stone, think Dan Zen”. This type of association can lead to fairly long-term life.
Samples can be seen here.
When distributing a bucket of stones around Sheridan College, it was discovered that the Sheridan pathways are lined with these types of stones. The distribution was halted as it would appear that someone had just gone around stamping their stones. Ten years later, Dan Zen teaches at Sheridan in the Interactive Multimedia program.